Portfolio
Marketing Challenge
In this project I was tasked with understanding Magnolia Coffee, its competitors, creating a target audience, identifying SMART marketing objectives, creating an Empathy Map and Customer Persona to inform the Customer Journey Map as well as crafting a Value Proposition.
Marketing Data Insights
This project demonstrates my capability in using Google analytics to define the KPIs and business objectives for use in a measurement plan, create A/B testing proposals in support of those KPIs, offer insights, and generate suggestions to improve the business in direct response to data.
PYUR Social Media Project
The PYUR Social Media project shows my ability to develop a marketing plan and presentation including both Organic and Paid strategies. Social Media can drive traffic for almost any business when used correctly.
SEO Audit
In this project I used ScreamingFrog SEO Spider, AHRefs, SERanking, and Core Web Vitals to conduct an SEO audit on the Udacity website and its top competitors for the keyword "learn python." This project shows my skill in using tools to gather data as well as presenting recommendations based on said data.